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Even though the unemployment rate has increased due to the pandemic, it does not imply that finding the right candidate has become easier. Just like before the pandemic, jobseekers continue to show preference in submitting their resume to companies with great employer branding. With the changes to the ways of working, applying to a job also entails the same scrutiny as any other decision-making processes. Candidates turn to social media and their peers’ reviews to get the real information about

There is no doubt that every company wants to maintain its reputation in front of their clients and customers. But these days, maintaining a reputation in front of clients or customers is not enough. Along with that, the company also needs to maintain a good relationship and reputation in front of the potential candidate, to keep the company on top. Then, why is it important to maintain a good reputation for potential candidates? Here’s the fact: according to Forbes, the job-seeking situation

It is no secret that Google remains as one of the most attractive companies to work for. However, its positive image is not only due to its competitive salary and inclusive working culture - which they are widely known for. Rather, the company focuses on offering extensive opportunities for personal and professional development, or “lifelong learning”, as Googlers call it, is uniquely Google’s commitment to its employees. These values have set an example for companies’ employer branding strategy

With today’s rapid digital transformation and mobility, companies are required to adapt to all advances. This requires adaptive and innovative inventions for the company to strive internally and externally. How they adapt and how they maintain their image in the eyes of people become vital in terms of bringing the bright side of their employer branding. Established in 1995, Telkomsel has consistently served the Indonesian people to get easy access to telecommunications from Sabang to Merauke.